GRUNGE3K X THE WEEKND (HURRY UP TOMORROW)

The Grunge3K studio is proud to have led the creative direction behind the digital fashion for Hurry Up Tomorrow, The Weeknd’s official Roblox collaboration. As the founder of Grunge3K, I personally designed each of the UGC clothing items + some non-clothing items (User-Generated Content) items featured in the event—every look curated to match the futuristic, surreal style of the Hurry Up Tomorrow universe.

This project pushed the limits of avatar fashion on Roblox, blending sci-fi silhouettes with The Weeknd’s signature aesthetic. Every piece was crafted to feel immersive, collectible, and wearable.

Alongside the fashion drop, we launched The Weeknd Hub—a dedicated experience where fans can step into his world, explore exclusive content, and try on all the new items in real time. The hub serves as the central access point for the collaboration, offering an interactive space that fuses music, fashion, and community.

All UGC items are now live and available for purchase in the Roblox avatar shop. This marks another major milestone for Grunge3K, and we’re grateful to The Weeknd’s team for trusting our vision.

Whether you’re a fan of The Weeknd, a digital fashion collector, or just exploring new styles—this drop is one for the books. See you in the hub.