Y2K25 X GRUNGE3K

Grunge3K is excited to have partnered with Sony Music for the Y2K25 Roblox collaboration—an immersive experience that brings the iconic energy of the Y2K era into today’s virtual world.

As the founder of Grunge3K, I had the opportunity to lead the creative direction on both the exclusive UGC items and the full suite of GFX and marketing assets for the project. Inspired by the bold, playful looks of early 2000s pop culture—from Candy-colored aesthetics to Britney Spears’ unforgettable music video vibes—every detail was designed to capture the spirit of the era while reimagining it for the Roblox community.

This collaboration is more than nostalgia—it’s a way for fans to celebrate the Y2K era through fashion, music, and interactive play in Roblox.

All UGC items and the official experience are live now—step into Y2K25 and relive the glitter, glam, and energy of the 2000s, powered by Sony Music and Grunge3K.